People have accepted that buying a non-stick pan means buying another one in a year or two when non-stick coatings starts to peel. Iron Clad is made from cast iron — built to last three generations.

Our two pitches approach this proposition from very different angles: the sentimental vs the absurd. Both tap into different insights about their respective target audiences.

Both Scamps made it on AWARD School’s The Wall (VIC) — 2024